The Importance of Strategy

I know that some people are currently using this time during lockdown to deeper their understanding and knowledge in certain areas.


One of the key areas I've seen a lot of people explore is Digital Marketing and as such, I thought it might be useful to share the aspects I have learnt and apply when producing social media strategies for B2B clients.


We're kicking it off where any planning needs to begin - what are the goals and objectives that enable us to build a successful social media strategy!