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What is a Digital Producer?

The first part of this piece is also shared as an Instagram Guide.

Have you ever had someone share their job title and gone - what the hell does that role involve? Because I certainly have.

In fact, I think the biggest struggle I had when I entered the workforce after graduating was searching for jobs. I didn't know what to google other than Event Manager.

Over the last 6 years, I've had a few 'odd' job titles and today I want to de-mystify them and hopefully make it easier for you to know what to search for when looking for new jobs.

Digital Producer.

My current job title at George P Johnson.

I produce all the social media and marketing campaigns for our UK clients. Focused on promoting their events and digital activations.

This involves;

  • Coming up with and creating the strategy for each client and project

  • Managing all the content creation

    • Planning and researching what to share

    • Writing the copy for each post (copywriting)

    • Briefing the creative team on the visual designs needed

    • Scheduling each and every post

  • Checking and replying to any questions, comment or engagement (community management)

  • Creating monthly (and weekly) reports

  • Updating all the social channels - headers, bios, links etc

  • Keeping up on all the new features on all social media platforms

  • Researching new tools and platforms

  • Coming up with social ideas for pitch work

(this is not an exhausted list, but the things I do most regularly)

Other job titles that can mean the same;

  • Digital Media Manager

  • Digital Media Producer

  • Digital Marketing Manager

  • Social Media Manager

  • Social Media Marketer

  • Social Media Executive

  • Social Media Executive

  • Social Media Producer

  • Social Media Associate

  • Social Media Strategist

Junior Marketing Strategist

My role from June 2016 to August 2018 at George P Johnson.

This was my job title when I worked in the Strategy and Planning team. In brief, I supported the team in doing online research for pitch work and client projects, delving into consumer trends, and the development of digital technology and marketing.

But what is Strategy I hear you ask? Great question.

Simply having a strategy is about making better, more thoughtful, deliberate decisions. There is an overwhelming number of options and choices available to us (in both work and life) and the strategy helps us sort through them, decide what to do now, what to do later, what to cross off the list. (thanks to Jim Babb for providing that excellent description of what strategy is - you can read his full article here)

The strategy is such an important aspect of any project. It is heavily research-based and in events, you tend to be involved in a lot of pitch work and right at the start of any client project.

Hopefully, this has helped breakdown some job titles so they are not as complicated, and if you want to know more about what I do or how I got these roles then feel free to drop me a message!

Also, let me know if you want to delve into some other roles and what they mean :)

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